Meiji Yasuda Signs On as J.League Climate Action Partner

Japanese insurance giant the Meiji Yasuda Life Insurance Company has launched the Forest to Weave the Future project with Japan’s top-tier professional football league The J.League.

In a statement on its website, the insurer said the aim of the Forest to Weave the Future project is to preserve Japan’s forests, which not only clean the air and store abundant water but also serve as habitats for organisms and can help in natural disaster prevention.

Two areas have been initially selected for the forest project in Kanagawa and Yamanashi prefectures although details of what the project will do in these areas have not yet been revealed.

“We are involved in activities that cater to the community, and the J.League, an association rooted in the community, will play a central role in working with various stakeholders, mainly local governments and residents, to revitalise and preserve forests. We will start with two locations, Kanagawa and Yamanashi prefectures, and expand the area of our activities,” Meiji Yasuda Life said.

In addition, the statement said: “We will continue fulfilling the responsibilities of good corporate citizens by contributing to the realisation of a sustainable and hopeful society in ways that create shared value and extend it to future generations with stakeholders-including customers, local communities and fellow workers-to deliver stable and sustainable company growth.”