Athletic apparel retailer lululemon is launching its first products made from renewably sourced, plant-based nylon.
As part of a long-term partnership with sustainable materials leader Geno, the new material behind the high-performance shirts delivers the same feel as the lightweight, quick-drying material lululemon is known for.
The Canadian company says the innovation is an example of the brand’s Be Planet goals in action, paving the way to making 100% of their products with sustainable materials by 2030.
Esther Speck, Senior Vice President, Global Sustainable Business and Impact, lululemon, said “We’ve been working on plant-based nylon with our partner Geno for almost two years, testing ways to integrate this groundbreaking material with our product philosophy of creating products to help our guests feel their best. The launch of our first plant-based nylon products is an example of lululemon’s environmental commitments in action, and what’s to come on our journey toward net zero.”
lululemon announced its first-ever equity investment in sustainable materials company, Geno, in 2021. In partnership, lululemon and Geno have re-envisioned the decades-old method of nylon production by replacing petroleum from the fabric’s origin with plants, creating a lower-impact alternative to an important material in the performance apparel industry.
The retailer said sustainable innovation will play a key role in the future of retail and apparel, and this new fabric innovation demonstrates lululemon’s commitment to creating a healthier environment through advancements in product development.
The feel of lululemon fabrics the firm says, is key to what makes its products resonate with customers, and the new Plant-Based Nylon Metal Vent and Swiftly Tech Short Sleeve Shirts bring the same feel and quality customers expect from lululemon, while increasing the use of renewable resources.
“Today marks a major achievement: biotechnology has successfully fermented plant sugars into the chemical building blocks used to make nylon, bringing to life a renewable, plant-based nylon. Together with lululemon, Geno is opening a new chapter for plant-based nylon and accelerating the sustainable materials transition.”
“We’re proud that this partnership is disrupting the $22 billion dollar nylon market, and with lululemon, we will be accelerating the sustainable materials transition at scale – and this is only the beginning,” said Christophe Schilling, CEO and Founder, Geno.
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