L’Oréal and the Great Barrier Reef Foundation Kickstart Global Reef Restoration Industry

The L’Oréal Fund for Nature Regeneration has committed to a decade-long investment aimed at pioneering a world-first method of calculating the value of coral reef biodiversity and supporting the deployment of heat-tolerant corals.

This innovative methodology is expected to stimulate a market for nature rehabilitation, thereby securing crucial funding to safeguard and rejuvenate precious reef ecosystems.

Coral reefs are the most biodiverse ecosystems on the planet, home to a quarter of all marine life in oceans. But climate change is causing widespread biodiversity loss and disrupting the delicate balance of entire reef ecosystems, leading to species loss and declining ocean health.

Significantly more investment is needed to restore the remarkable biodiversity and to protect what remains. Nature repair markets are emerging as an effective way to finance the necessary acceleration and scaling of conservation activities to meet the global challenges ahead.

If well-designed and backed by rigorous science, they can allow private and corporate investors to deliver on their nature-positive goals by generating independently verified environmental, socio-economic, and cultural benefits.

Game-Changing Innovation

As well as unlocking significant new funding to help protect biodiversity, the new Partnership will also support critical reef interventions including the targeted deployment of two million heat-tolerant corals on the Great Barrier Reef by 2030. Supporting tourism, ecological and cultural values, is expected to lead to direct and indirect economic benefits in excess of US$100 million.

Great Barrier Reef Foundation Managing Director Anna Marsden said: “Coral reefs, are one of the most valuable yet vulnerable ecosystems on the planet. Without our help, these beautiful underwater cities and the animals that call them home will not withstand the impacts of climate change. Our partnership with L’Oréal will deliver game-changing innovation in how we measure, protect, and restore marine biodiversity, bringing hope to the future of coral reefs and the 1 billion people who rely on them.”

L’Oréal Group Environmental Leadership Director Rachel Barré added: “At L’Oréal Group, we believe our responsibility goes beyond our own sustainable transformation. Coral reefs are essential for marine ecosystems preservation and in the protection of coastal communities affected by climate-driven disasters. Through the L’Oréal Fund for Nature Regeneration’s investment in the Great Barrier Reef Foundation, we are financing innovative models to help build resilience for these vital ecosystems, and to support new approaches to their restoration at scale.”

The partnership will fund an integral component of the world-leading Reef Restoration and Adaptation Program (RRAP), a collaboration of Australia’s leading science organisations and the Great Barrier Reef Foundation to help coral reefs globally withstand the impacts of climate change.

This large-scale research and development program was established and supported by the Reef Trust Partnership between the Australian Government and the Great Barrier Reef Foundation.