Fashion Giant H&M Creates Recycling Structure for Fashion

Swedish multinational fashion brand H&M is partnering with Remondis, a long-standing leader in waste management to form Looper Textile Co.

Looper intends to collect, sort and sell used and unwanted garments and textiles and thereby extend the highest use of these valuable resources.

Commenting on the joint venture Emily Bolon, CEO of Looper Textile said: “We are excited to announce the launch of Looper Textile Co. Used and unwanted garments must first be collected and sorted into different streams, such as by type of material or garment, in order to be reused or recycled.”

“Today, less than 40% of used clothes are collected in the EU. Consequently, 60% of post-consumer textiles go directly to waste. By building infrastructure and solutions for collection and sorting, we hope to move one step closer toward enabling circularity, thereby minimising the CO²-impact and improving resource efficiency.”

H&M Group was the first fashion company to launch a garment collecting initiative worldwide in 2013 and has, through its investment arm H&M CO:LAB, invested in companies that develop technologies to enable textile recycling.

With the creation of this standalone joint venture, H&M Group said it is now participating more directly in developing the infrastructure that is necessary to close the loop of fashion.

“We are convinced that the textile loop, due to its very high complexity, can only be closed with trusting, innovative and like-minded partners along the value chain and are pleased to have found the synergy between H&M Group and Remondis,” added Marc Schubert, COO of Looper Textile Co.

Looper’s aims to become a preferred feedstock provider to companies and innovators engaged in textile resale and recycling. Looper is starting its operations in Europe and aims to extend the highest use of approximately 40 million garments during 2023.

The company plans to innovate within the textile collection and sorting, for example by testing new collection schemes and implementing automated sorting technologies such as near-infrared sorting, as well as by developing an assortment of partners in the areas of reuse and recycling.

#sustainability #social #recycling

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