China’s EV Automaker to Enter Japanese Market in 2023

Chinese electric vehicle manufacturer BYD said it will release its first passenger car for Japan in late January 2023.

The “Atto 3” sport utility vehicle will go on sale in Japan for 4.4 million yen (US$32,600) from January 31, BYD Japan said, with deliveries of the vehicles expected to begin around March.

According to the Mainichi Daily News, the Shenzen-based firm says it will progressively roll out sales bases for the cars across the country starting in late January.

The Atto 3 is already available in markets including China and Australia. As of the end of October, around 140,000 units worldwide have been sold since first going on sale in China in February.

The car can travel 485 kilometers on a single charge, according to BYD Japan, who also said the vehicle’s low center of gravity has allowed them to create a car with a more spacious interior.

BYD gained a foothold in Japan through EV buses, which it first supplied to the country in 2015.

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