In conjunction with the International Day for the Conservation of the Mangrove Ecosystem, Hong Kong airline Cathay Pacific has kicked off its 1 Ticket, 1 Tree initiative.
Cathay Pacific pledges to plant a mangrove tree in Southeast Asia for every ticket sold online from 26 to 30 July 2023 in Singapore, Thailand, Malaysia, Philippines, Indonesia, Vietnam, and Cambodia.
This is the third year that Cathay Pacific is embarking on this initiative, underscoring its commitment to give back to the communities it serves in practical and meaningful ways.
Cathay’s 1 Ticket, 1 Tree initiative was launched in Thailand in 2021. This was expanded to Southeast Asia in 2022. Notably, more than 21,000 mangrove trees have been planted across the region since then.
The company said the 1 Ticket, 1 Tree initiative is part of Cathay Pacific’s broader commitment to sustainability leadership.
With mangroves being the lifeblood of many Southeast Asian coastal ecosystems, Cathay Pacific hopes to do its part to protect local livelihoods and biodiversity in the region.