AXA Hong Kong and Macau (AXA), announced its strategic partnership with Carbon Wallet, Hong Kong’s one-stop green lifestyle reward platform and a portfolio company of MTR Lab Company, to encourage the local community to live a greener lifestyle.
As Carbon Wallet’s first insurance partner in Hong Kong, AXA has activated a customer engagement campaign “AXA Go Green Rewards” through Carbon Wallet’s unique green rewards platform.
The campaign aims to recognise its customers’ effort to reduce their use of paper through opting for digitalised insurance processes and thereby reducing carbon emissions, and encourages them to take further steps towards a greener lifestyle.
The partnership will be the first in the market to reward insurance customers and drive green actions with exclusive eco-friendly rewards that go in line with sustainable consumption.
The “AXA Go Green Rewards” started from 19 June 2023 and runs until 18 August 2023. During the campaign period, all Hong Kong residents aged 18 or above can enter the “AXA Go Green Rewards” by completing a simple registration on Emma by AXA.
Carbon Wallet Points (CW Points) will be rewarded to each of the eligible registrants upon completion of a green action, for example, digital claim submission and online purchase of travel, home, overseas study and other insurance plans.
Chester Cheng, Co-founder, Carbon Wallet, said: “At Carbon Wallet, we are passionate about empowering individuals to take collective climate actions in an easy and rewarding way. We are delighted to team up with AXA who shares our commitment to tackling climate change. Together, we are not only rewarding consumers’ simple green actions for long-term behavioural changes, but also reinforcing sustainable consumption as they redeem green rewards on our platform.”
“AXA is proud to join hands with Carbon Wallet to step up our efforts to inspire our customers and more broadly our community to engage in green actions. The ‘AXA Go Green Rewards’ is a call-to-action to propel more people to go on a green journey with us to make our planet a better place,” added Sally Wan, Chief Executive Officer, AXA Greater China.