Apple Unveils Its First Carbon Neutral Products

Multinational tech firm and iPhone manufacturer Apple, says its new Apple Watch lineup marks major progress toward its ambitious Apple 2030 climate goal.

Announcing its first-ever carbon-neutral products in the all-new Apple Watch lineup, the company said its first carbon-neutral products are the result of years of significant work and innovation across the company and its global supply chain, including the use of wind and solar.

As part of Apple 2030 and the company’s broader environmental efforts, Apple has ended the use of leather across all of its product lines, replacing leather with a new textile called FineWoven, a durable twill made from 68% post-consumer recycled content.

The tech firm also announced its first entirely fibre-based packaging for the new Apple Watch lineup and is continuing to expand the use of recycled materials in the iPhone.

The company also introduced a new tool in the Home app called Grid Forecast, which helps inform users when their power grid has cleaner energy available, so they can decide when to use electricity.

Every Product Carbon Neutral by 2030

“At Apple, we have a longstanding and proven commitment to leading the fight against climate change. Our focus on renewable energy and low-carbon design has already driven industry-leading emissions reductions, and we’re not slowing down,” said Lisa Jackson, Apple’s vice president of Environment, Policy, and Social Initiatives.

“We’ve achieved an important milestone in making the world’s most popular watch carbon neutral — and we will keep innovating to meet the urgency of the moment.”

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Each new carbon-neutral Apple Watch model meets the following strict criteria: 100% clean electricity for manufacturing and product use, 30% recycled or renewable material by weight, and 50% of shipping without the use of air transportation. These combined efforts result in at least a 75% reduction in product emissions for each model.

The company said it will use high-quality carbon credits to address the small amount of remaining emissions, resulting in a carbon-neutral product footprint. Every carbon-neutral Apple Watch — which includes any aluminum Series 9 and SE models when paired with a new Sport Loop, and Apple Watch Ultra 2 when paired with a new Trail Loop or Alpine Loop — is certified by SCS Global Services, a leader in environmental standards and certification.

Apple said it has adopted a clear and rigorous approach to product decarbonisation that prioritises reducing greenhouse gas emissions from the three biggest sources across the product life cycle: electricity, materials, and transportation.

Electricity for manufacturing and charging devices represents the largest source of Apple’s emissions across all product lines. To address the latter, Apple said it has committed to invest in large-scale solar and wind projects around the world.