Agoda, the global digital travel platform, announced at the ASEAN Tourism Forum (ATF) that it has broadened its collaboration with World Wide Fund for Nature (WWF), expanding its Eco Deals Program to support eight conservation projects across Southeast Asia.
Agoda will increase its donation to WWF-Singapore four-fold to US$1 million as part of this year’s Eco Deals Program, supporting the conservation efforts of local WWF offices in eight markets, including ATF host Lao PDR, as well as Cambodia, Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam.
As per the previous editions of the program, Agoda will donate US$1 for each hotel booking made on hotels participating in the initiative. These funds will support WWF’s diverse conservation projects, spanning marine, forest, and wildlife preservation, including the protection of Tigers in Malaysia, Whale Sharks in the Philippines, and Elephants in Thailand.
The other projects receiving support this year focus on the conservation of Saolas in Vietnam, ecosystem restoration in Indonesia, ranger support in Cambodia, and improvement of urban wetlands in Lao PDR. The Eco Deals Program which is actively onboarding accommodation partners will go live to consumers on 3 March 2024 and run until 3 December 2024.
From the ATF event on 26 January, Omri Morgenshtern, Chief Executive Officer, Agoda said: “As a company that aims to make travel possible for more people, we recognize we have a responsibility to contribute to the preservation of destinations.”
“Through our longstanding partnership with WWF under the Eco Deals Program and the collaborative support of our hotel partners, we aspire to proactively champion initiatives that contribute to the further preservation and protection of the world, ensuring that it remains an environment for future generations to explore and enjoy.”